If you’re a landlord thinking of finding a new tenant, summer is the busiest and most active period in the rental market.
July and August are your strongest windows of opportunity, as people look to move when other parts of their life may be quieter, often before the start of the new school term. So, here’s how to make the most of this busy period.
What the data says
When it comes to tenant demand, July stands in a league of its own. It is the single busiest month of the entire year for tenant enquiries, with 2025 data recording a 20% rise in applicant numbers compared to the month before.*
August usually sees a slight softening in activity, but don’t let that put you off. It still ranks as the third strongest month of the year for applicant numbers, meaning the opportunity does not disappear when July does.
For landlords, this two-month window represents a chance to attract a wider pool of tenants, increasing the chance of finding the right person for your property, to help reduce void periods, and secure a tenancy with confidence.
Why is summer such a popular time to move?
School holidays: For households with children, summer is the natural time to relocate. Moving before the new school year begins in September means minimal disruption to family life.
Graduate movers: Recent graduates are often relocating for their first job, moving to a new city, or simply stepping out of student accommodation and into their first professional rental.
Corporate relocations: Businesses tend to move employees during the summer months, when disruption to working life is easier to manage.
Longer days, more viewings: It sounds simple, but it matters. Longer daylight hours mean more flexibility for viewings, and properties simply look their best in natural summer light.
What this means for you as a landlord
When demand is high, you’re more likely to receive multiple enquiries, giving you greater choice when it comes to selecting the right tenant for your property.
It also means faster lets. Properties listed during the summer months tend to move more quickly from listing to signed tenancy agreement, which directly reduces the risk of costly void periods eating into your rental income.
Making the most of the summer market
1. Present your property at its best:
First impressions count, and summer is the ideal time to make them. Tidy up outdoor spaces, refresh any tired paintwork, and ensure the property is clean and well-maintained throughout. Outside areas are a draw in summer months, read our tips of how to make the most of yours here.
2. Invest in good photography:
Professional images taken with the longer days full of natural light in the summer months can significantly increase the number of enquiries your listing receives.
3. Price it right:
High demand doesn’t mean you should overprice. A well-priced property will attract more interest, generate more viewings, and let more quickly than one that sits on the market at an inflated figure.
4. Be ready to move quickly:
Summer tenants are motivated and often have deadlines, whether that is a new job start date, a school term, or a lease ending elsewhere. Being responsive and having your property ready to let without delay will put you ahead of landlords who are slower to act.
We can help you make the most of it
If you are thinking about letting your property this summer, now is the time to act. Get in touch with your local branch today or book a free rental valuation online.
